If there's been a person immutable rule through American television heritage, it's been regional information. Virtually from The instant the station initial signed on air, they started carrying area news the place sporting activities usually played A serious role. A lack of regular programming resources in these early years led numerous stations to turn to athletics to fill their broadcasting schedules. Big apple's WNBT tv signed on to broadcast in July 1941, and its initial broadcast was a specialist baseball activity ("NBC History", 2003). When building regional newscasts to accommodate their viewers, these stations generally bundled sporting activities and weather. As an example, in 1961 WKMG commenced its initially comprehensive-time information Office in Orlando. Newscasts include Frank Vaught's sports reports ("The history of," 2003).

Sports have held a dominant place in nearby news broadcasting for a number of many years, but current business trends have called into question this position. Segmented audiences, changing demographics, and declining information profitability have compelled the station to reexamine its regional athletics segment. “Sports is among the last areas of Television set wherever persons do factors the way in which they usually have,” says tv government Elliott Wiser. “(These days) a brand new solution is necessary” (Deggans, 2000).

Dilemma for Regional Television Information

미국인들에게 뉴스의 주요 제공자로서 텔레비전의 패권을 위협하는 몇 가지 요인이 결합되었습니다. Job for Excellence in Journalism(2002)에서 수행한 연구에 따르면 텔레비전 뉴스 방송이 시청자를 잃고 있습니다. 1998년에는 방송국의 2/three가 지역 뉴스 방송 시청률이 감소했다고 보고했습니다. 2002년까지 그 수치는 seventy six%로 증가했습니다. 2001년 9월 테러 이후에도 지역 뉴스 시청률은 seven% 떨어졌다.

인터넷, 케이블 채널 및 가정용 위성과 같은 미디어 소스의 출현은 시청자에게 뉴스 대안을 제공했습니다. Radio and Television News Director’s Affiliation(“Altering channels”, 1996)의 연구에 따르면, “대중의 상당 부분이 정기적으로 다른 다양한 소스에 귀를 기울입니다.”

점점 더 많은 방송국이 대형 미디어 회사에 의해 통제됨에 따라 지역 텔레비전 뉴스도 수익 지향적이 되었습니다. 예를 들어, 2002년 첫 몇 주 동안 세 개의 방송국 그룹은 자회사 방송국에서 지역 뉴스를 완전히 제거하기로 결정했습니다(Trigoboff, 2002). TV 뉴스 컨설턴트인 짐 윌리는 "대혁명이 일어날 것 같다"고 말했다. "같은 시장에서 동시에 four~5개의 뉴스 방송을 해야 합니까?" (Trigoboff, 2002).

Problem for Community Television Sporting activities

None of this is Great news to the local tv sports sector, and that is more and more less than scrutiny from station execs. In spite of its common presence in just neighborhood newscasts, sporting activities have prolonged been considered a "tuning" issue. According to a survey via the Radio and Television Information Administrators Foundation, only 31% of viewers explained they were 'quite fascinated' in sports activities and 32% ended up 'somewhat intrigued' ("Journalism and Ethics", 1998). This compares to seventy two% who expressed interest inside the weather conditions. "Sports are incredibly polarizing." claimed tv news specialist Brent Magid. “The bulk can settle for, leave, or despise” (Greppi, 2002).

Scientific studies have demonstrated that Women of all ages are far considerably less keen on sports than Males (Gantz and Wenner, 1991; Perse, 1992), and plenty of stations have acted appropriately. In 2000, Tampa's WTSP dropped the Activity from its early night newscasts. According to station news director Jim Church, "Telling a story when nobody is listening just isn't a fantastic usage of air time" (Deggans, 2000).

Some stations have eliminated the sport, while others have lowered their allotted time. Depending upon the working day of the week (weekends have much more sports activities 스포츠중계 time), sports activities segments have usually gained among three and five minutes of nearby news coverage. Now that number is down to a few moment. In 2002, Pittsburgh's KDKA Slice some time for athletics by just 3 plus a fifty percent minutes for three hours of news. Others in the industry have executed new strategies, which include athletics stories that target much more on individuals than scores or cater to a broader information audience. "What we're endeavoring to do now's handle sports activities as news," suggests KDKA news director Al Blinke. “We want to do a little something further than athletics” (Finder, 2002).

Discussion

스포츠 부문에서 일어나고 있는 변화는 시간 할당보다 콘텐츠, 스타일 및 프레젠테이션과 더 관련이 있습니다. 아마도 시청자에게 모든 스포츠 네트워크와 대조되는 것을 제공하기 위한 노력의 일환으로, 지역 Television set 스포츠는 지역 이야기, 운동 선수 및 이벤트에 더 초점을 맞추고 있으며 일반 스포츠 팬을 위해 보다 기능 지향적이고 시청자 친화적인 보도를 만들고 있습니다. 전형적인 반응은 Midwest의 뉴스 디렉터가 “우리는 스포츠가 비스포츠 팬들에게 흥미로웠으면 합니다. 여기서 스포츠는 뉴스이고 커뮤니티입니다. 많은 케이블 스포츠 채널이 제공하는 것과는 반대로 시청자에게 지역 정보를 제공하십시오. 우리만이 현지에 갈 수 있습니다. 그들은 할 수 없습니다.”

지역 텔레비전 스포츠의 미래에 대해 뉴스 감독들은 이 연구에 대해 지금과 가까운 미래의 두 가지 뚜렷한 시간 프레임을 제안하는 더 비관적이었고, 지역 텔레비전 스포츠는 안전해 보이지만 뉴스 감독들은 그것을 매우 짧은 기간에 묶었습니다. 한 뉴스 디렉터는 이렇게 말했습니다. 지금은 하기 싫지만 앞으로는 할 수 있을 것”이라고 말했다.

Implications

Variations in regional sports activities may be a mirrored image from the large upheaval occurring all through broadcast information. In the event the sporting activities sector is no more Secure, How about other news things? CBS Group Information Vice chairman Joel Cheatwood (Trigoboff, 2002) said, “[All of this] forces us to reexamine the [information] design.”

On a far more quick amount, adjustments in the regional sporting activities sector right affect 1000s of aspiring sportscasters. Stations which are cutting down their commitment to athletics are also lowering their sporting activities workforce ranges, which impacts The task sector. An additional information director reported, "[Sports on newscasts] is dying." “We went from two entire-time sportsmen to at least one complete-time, one particular answerable for the news 3 days weekly, and it absolutely was a fight to stay there.”

Similarly vital, modifications in the best way athletics are introduced are forcing sports broadcasters to understand new approaches. Now not can sportscasters focus on scoring. They've to produce the presentation far more partaking for normal admirers. This is also essential for journalism educational institutions across the nation, which should doc what stations want during the sporting activities sector and update their training curricula.

Will these modifications perform or persist? Sports activities journalist Chuck Finder (2002) commented within the adjust in KDKA, “Permit’s reserve ultimate judgment until eventually September, if the Steelers, faculty, and highschool soccer seasons get started in earnest. Then the station is going to be . There exists an error in clock management.”